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Boneshaker Boneyard Branding

BONEYARD

Brand Design

• This design had fairly specific intentions going into it. Design an offshoot brand for the Boneshaker Cigar Brand titled "Boneyard". 

Brief

• The purpose of the new brand design was to help market Boneshaker's new cigar while staying on brand to their other cigars. 

Process

• I knew I wanted to play with skeleton pieces within the logo typography and chose an elongated typeface to accommodate the femur bone in the O.

Final Designs

• My creative Director looked at the designs presented and chose elements from separate designs to be presented to Plasencia for a final. Green grass and tombstones were requested to accompany the original typeface that I had altered with the O and Y representing bones.

The design was later finalized and now you can purchase Boneshaker Boneyard Cigars.