Boneshaker Boneyard Branding
• This design had fairly specific intentions going into it. Design an offshoot brand for the Boneshaker Cigar Brand titled "Boneyard".
• The purpose of the new brand design was to help market Boneshaker's new cigar while staying on brand to their other cigars.
• I knew I wanted to play with skeleton pieces within the logo typography and chose an elongated typeface to accommodate the femur bone in the O.
• My creative Director looked at the designs presented and chose elements from separate designs to be presented to Plasencia for a final. Green grass and tombstones were requested to accompany the original typeface that I had altered with the O and Y representing bones.
The design was later finalized and now you can purchase Boneshaker Boneyard Cigars.