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Cigars.com
Brief
Tabacalera USA wanted to reintroduce Cigars.com to the world with a new brand suite and web design that evolved the brand and translated strategy to visual identity. To keep the aesthetic boutique but approachable.
Roles
Senior Designer, UI Designer
Date
2024
Link
The first step in my process was designing a new brand mark that would drive any desired sub-branding. Once the mark was established, I started work on the Cigars of the Month program designs meant o launch alongside the rebrand. The icon was designed to be a unique circular stamp. New website User Experience was worked on alongside any physical packaging i.e. boxes, bags, journals, lighters, ashtrays, that would coincide with the branding.
The new Cigars.com and Cigars of the Month subscription service launched together in early 2025. By June of 2025 Cigars.com had doubled traffic and the Cigars.com Cigars of the Month program was a Top 6 moving sku for the business.
