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JR Cigar of the Month
Brief
Tabacalera USA & JR CIgar wanted to revive an old cigar subscription service. Previously the unbranded service would send cigars in an unmarked bag to customers. This newly updated service was intended to feel premium and compete with various other subscription services of its kind on the market.
Date
2022
Role
Product Designer, Packaging Designer, Director of Photography
My focus was on clean design with an elegant feel. I started with font exploration which led into frontmark creation. Once approved my focus was drawn to the packaging design, splash page creation, and email marketing design. Once packaging was in our hands I directed the in-house photographer for product photography. Lastly advertisements were put into editorials created for the company like monthly catalogs and editorial magazines.
This project started in January of 2022 and was completed and in the hands of consumers one year later. It has continues to bring in new customers consistently and in June of 2025, JR Cigar of the Month was a top 20 selling Sku on the website.
